Update: Click here to read the backhanded apology from Urban Outfitters.
You would think brands who make millions per year would at least hire someone to monitor their social media feed on the weekend. After all that is where most customers share their complaints and experiences about your store.
This weekend took a different turn as it wasn’t just your ordinary customer serving up some virtual sparring, this time it was members of the military.
Apparently over the weekend Urban Outfitters released their new Surplus Jackets. The majority of the jackets were your basic surplus styled jacket in boring colors and even some camo prints. I had no idea camo prints would cause such a stir. However it wasn’t the camo print jackets that caused the stir, but the patches on the military themed jackets which sent Veterans , currently military personnel and their family members into an uproar.
I have never been in the military so the only jacket that I gave the side eye to at first glance was the denim jacket with the patches depicting rank. As I scrolled through the comments on the UO Facebook page I soon learned that one of the jackets utilizes the Army Ranger patch as well, name tapes and other insignia.
This isn’t the first time these type of situations have happened and I usually don’t fall into the hype because I am a firm believer that some people (especially those who create these lines) are not the brightest crayon in the box. However, I have to say Veterans and service members have a right to feel disrespected and annoyed. Some people obviously have no clue how hard military personnel work to earn their rank and patches that signify great strength, determination and achievement.
The idea that some million dollar brand would carelessly throw military symbols on a jacket that some little young teen is going to wear without really knowing the meaning behind what they are wearing is pretty much a slap in the face to those who have laid down their lives in those stripes and patches. It’s also a slap in the face to military personnel who are here and work hard to earn the right to wear the same patches that for less then $100 anyone can rock!
As a rational person I would like to think that Urban Outfitters thought maybe they were paying homage to our military, by creating these tacky pieces. However the fact that you are not only charging but overcharging for them makes that notion go out the window. In addition if this was the case how about taking a small piece of the over priced tab on those military themed jackets and making a nice donation to a military organization.
As of yet Urban Outfitters has made no statement about this issue.
Do you think people are overreacting or do you find the jackets disrespectful?
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