Today is Small Business Saturday, and we couldn’t think of any better way to celebrate that then to share these “Milspouse-Owned” online shops to shop at this holiday shopping weekend.

As a huge proponent of giving gifts with meaning, we are excited to feature milspouse-owned businesses that put purpose and intention at the forefront.



1—Love Catherine Noel– Is one of the best military spouse sticker shops in the game. We’re huge fans of modernizing military merch, and her store lives up to that. However, if you want little something other then military themed, she makes a variety of other fun sticker products as well as name tape bows and keychains. Our current favorite in her shop is her “2020 Holiday Collection” which includes “Military Wood Slice Branch Ornament (pictured above) and the buffalo plaid “Merry and Bright” sticker below which is perfect for stocking stuffers.


2—ShopWestHouse– With the world spending so much time at home, you mind as well make it fun and enjoyable. That’s why we love their Movie Night Pack and this Battle Buddy Gift set (pictured above) from Shop West House. The gift set is engraved with “It’s 1700 Somewhere” and comes already packaged as a gift with a gift tag, so wrapping for you.

Serena, an Army Wife of 15 years, created this shop for people who value gift giving with intention. Today’s the perfect day to shop purpose and her selection of gifts all fit that. Shop West House’s gifts all have an upscale traditional meets modern flair that we digging. Check out her “Military Gifting” items too like the “Hooah Stirrers” pictured below.

3—Charlie Madison Originals– Creates jewelry to take you through all the seasons of military life. In addition, they donate a portion of each purchase to a military organization, and truly believe in supporting other military spouse creators. This holiday season they have some of the most perfect gifts with meaning that you could give to another military friend. With the current year being a bit stressful, we love their “Essential Oil Diffuser Bracelets” that allow you to apply your calming scents, and take them wherever you go.

Check out their holiday specials this weekend and all their selections of military themed jewelry.

4—She Draws Attention—Tiffany Parsons is the beauty behind “She Draws Attention”. She is one of the most talented hand artists I have ever met here in the Fort Bragg area. Her well known Chalk Wall Drawings, have always been a hit with milspouses, and now people and military spouses alike are itching to get their hands on their very own Lifestyle Portrait Illustrations. These are the perfect gift for parents or newlyweds. Check out her work and follow her on Instagram @SheDrawsAttention. DM her to inquire about getting your own portrait.

Image Credit: Tiffany Parsons

5—Bugle Call Coffee– Is a veteran and milspouse owned coffee brand. Their selection of coffees are carefully curated, roasted and blended and shipped as soon as next day so that you can always enjoy the freshest cup of coffee. You can buy individual bags of coffee beans, or give a holiday gift of a 3,6, or 12 month coffee subscription where your gift recipient can enjoy a selection of brews from around the world.

6—Fairwinds Candle Company– Tenisha is a Navy Veteran and military spouse who has used her collection of experiences of being stationed around the world to create this ambrosial line of candles that bring a nostalgic feeling to memories of military life in the Navy.

From a trio set called “The Deployment Gift Set” that replicate the smells of the ocean breeze to candle sets that will remind Navy spouses of life stationed in certain parts of the country like the “East Coast PCS Gift Set”. Individual candles are also available for purchase with names like “Holiday Leave”, “Commitment” and “Liberty Call”.7—Sam and Sea Artistry Sam Steffan is an artist and military spouse who creates handcrafted pieces inspired by North Carolina’s most beautiful scenery. Most of her pieces revolve around NC’s pristine coastlines, and their stunning Blue Ridge mountains.

With the trend of charcuterie boards being huge this year, we couldn’t help but to feature her serving boards and cheese boards like the 17′ Ocean Acacia Cheese Board featured above, that are designed with the shoreline in mind. These are all handcrafted with rich pigment powders and food safe materials.

Other beautiful handcrafted and painted pieces are available in her shop too— such as hand painted ornaments, seascapes, and these painted butter containers pictured below.

Find more milspouse-owned shops at:



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Krystel is the mom of two and an Army Wife. In addition to Army Wife 101 she is the Co-Founder of a digital media agency that connects brands with the military market. She has appeared on MSNBC ,FOX LA and formerly was a weekly contributor to HLN's "Raising America". She has written for various outlets including Sheknows and Lifetime and is a big fan of cupcakes and french fries.

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