Can you believe that you’ve reached Step 5?
If you have gotten this far, many props for sticking with setting up your blog. Now we are at the fun part where you finally get to talk and share about what you want.
Content Before You Launch
Remember our goal is to create good content so that you can start building your audience.
Before you officially launch your blog you will want to set a start date that gives you time to create some starter content. You don’t want to launch a blog with one blog post. You want people to have an idea of what to expect from your site which is why you’ll want to have anywhere from 10-20 articles written before you go live.
Don’t panic and don’t over think! Remember if you followed step one, then you already have chosen a niche that you actually are interested in, so you’re already ahead of the game.
So how do you create 10-20 pieces of content while dealing with deployments, PCS moves, school or kids?
You create a solution to people’s problems or answers to people’s questions.
Think About These Things When Creating Topics
- Think about what you would want to know if you were on the receiving end of your content
- Think about things you see people asking or discussing on social media in regards to this topic
- Think about people who might make for a good guests or interviews on your blog
- Think about places or stores that center around this topic
- Think about new things you can do with your topic
- Upcoming Holidays
- Think about people who need content on this topic or variations of content on your topic.
Title Starters & Topics
These days people don’t want to read a lot of words. They want you to create solutions or basically give them the answers which works in your favor. Keeping that thought process in mind will help you to create content that’s not super wordy, provides new ideas or solutions, and will encourage your readers to share your content with more people.
To help you better understand, let’s pretend I have a cookie blog. In the beginning this series, I said you can either have a broad blog meaning that your blog would focus on all things cookies, or a niched down blog meaning that your blog would focus on something specific like “vegan cookies” only.
Below are some examples of the type of blog posts I would do for each.
Broad Based Cookie Blog
- 3 Ingredient Cookies
- Easy Cookies To Make for Large Gatherings
- The Best Chocolate Chip Cookies
- How To Make Cookie Dough From Scratch
- Cookies That Don’t Require Butter
- How To Package Cookies for Shipping During The Holidays
Notice how there’s room to cover so many topics. They all revolve around cookies, but different aspects.
Niched Down Blog
- The Best Vegan Cookies
- The Best Vegan Substitutes For Butter In Your Cookies
- Pumpkin Spice Vegan Cookies
- Chocolate Chip Cookies With Country Crock Plant Based Butter
- Christmas Cookies For Vegans
Notice how the topic still speaks to cookies, but only speaks to the vegan experience.
More Content Creation Tips
Other ways to create content quickly, is to curate and compile content. People love listicles which basically break down content in simple list form. Buzzfeed is famous for these types of posts.
Sticking to the cookie example, here are some sample titles of what a listicle would like:
- The 10 Best Vegan Cookie Recipes On the Internet
- 5 Must Have Holiday Cookie Recipes
- 8 Restaurants That Have The Best Chocolate Chip Cookies
- 3 Martha Stewart Cookie Recipes I Actually Tried
In Step 6, I’ll share about creating and finding images for your blog.
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