This past weekend clothing retailer Urban Outfitters released their new surplus jackets to the public via their Facebook page. The newly released pieces didn’t fare to well with military and Veterans because many of the jackets has military insignia such as Army Ranger patches and rank patches on them.

Click Here To Read The Full Story

Eighteen hours ago Urban Outfitters issued this apology:


While I am glad to see that UO apologized, I do take issue with the fact that this apology was not issued as an actual Facebook status for the public to see. Instead it was buried under a barrage of comments on another picture they placed up. Chances are very few will see it.

Additionally, something seems alittle shady about the apology. The last part of the apology reads:

we understand your concerns and will remove the Standard Cloth Patches Blue Vest from our website.

After reading that I have to wonder are they going to just remove the image from the website and still sell it or remove entirely? On top of that no mention of the other jackets with insignia being removed were mentioned unless I misunderstood?

As I stated yesterday I am not completely offended personally , instead I am more offended at Urban Outfitters lack of thinking as to how Veterans would take to their new line of apparel.

What do you think of Urban Outfitters apology?



Powered by Facebook Comments

Krystel is the mom of two and an Army Wife. In addition to Army Wife 101 she is the Co-Founder of a digital media agency that connects brands with the military market. She has appeared on MSNBC ,FOX LA and formerly was a weekly contributor to HLN's "Raising America". She has written for various outlets including Sheknows and Lifetime and is a big fan of cupcakes and french fries.

5 Comments on Update: Urban Outfitters Apologizes To Military But….

  1. That apology was a load of crap, in my opinion. It wasn’t sincere. Apparently they will do whatever they want as long as they can make a buck doing it.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.